Personal SEO in the Washington Post
Last week the Washington Post published a great personal SEO article about the power (and necessity) of personal SEO:
Google’s ubiquity as a research tool has given rise to a new industry: online identity management. The proliferation of blogs and Web sites can allow angry clients, jealous lovers or ruthless competitors to define a person’s identity. Whether true or not, their words can have far-reaching effects.
Charging anything from a few dollars to thousands of dollars a month, companies such as International Reputation Management, Naymz and ReputationDefender don’t promise to erase the bad stuff on the Web. But they do assure their clients of better results on an Internet search, pushing the positive items up on the first page and burying the others deep.
Still, Google is continually refining its search methods, which means that today’s fix may not work tomorrow.
They make a good case for reputation defense. What they didn’t stress, though, is the importance of thinking proactively about your online presence, especially for job seekers, web workers, and those who hope to be in the public eye.